Refining Our Digital Communications: We Asked, You Answered!
PUBLISHED: APRIL 22, 2025
In This Blog:
- In March 2025, we conducted a survey to gather feedback on our digital communications, specifically our newsletter and social media presence.
- Most respondents said we’re generally doing a good job and had some great suggestions.
- Over the next few months, you may notice changes in our newsletter and content posted on social media as we try some of your suggestions.
- We’re expanding to BlueSky! This is in addition to maintaining our profiles on Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
- We’re always happy to receive feedback, please email us at info@waterfrontoronto.ca if you have thoughts about how we communicate online.
Why review our digital communications?
Since its creation, Waterfront Toronto has put the public’s voice at the centre of our planning and revitalization efforts. Engaging and listening to the public at every step has produced better outcomes while offering the space to create new ideas, solve problems and reflect the lived experience of diverse people into our work.
It starts with providing resources for people to learn about our projects and generating interest to get involved, then keeping everyone informed about what we’ve learned, how that has influenced our plans and the progress being made.
We’re fortunate to have a community that is so invested in the success of the waterfront that they contribute their time, energy, feedback and insights to inform our work. We know this is a two-way street, so we want to ensure that we are sharing the information that matters to you too!
That’s why we are reviewing our digital communications and conducted this survey – to ensure we’re doing the best job we can to share information and that our online presence successfully:
- Builds awareness of waterfront revitalization – the overall vision and projects underway
- Provides transparency around our projects and how we work
- Facilitates participation in our public engagement processes
- Fosters conversations about waterfront revitalization
What we heard
Almost 450 people responded to our survey about our digital communications. The majority of respondents were subscribers of our monthly newsletter.
Most survey respondents feel that our newsletter achieves our goals and identified an opportunity to consider how the newsletter is used to foster conversations about our work.
Most respondents felt they were generally knowledgeable about us and our projects. The feedback was also mostly positive about how our online presence supports our goals, which we were glad to hear. Several people provided helpful suggestions about how to improve, and we’re now going to test them out!
Tweaking our Newsletter
The survey gathered many suggestions for how to improve our newsletter. Over the next several editions you’ll notice us testing them out. Here are some of the changes you might see:
- Adding a list or a table of contents at the top of the newsletter
- Occasional e-blast or one-off style emails for big announcements or events
- Changes in the length of the newsletter; both in terms of the number of items within it, and how much information is included on each item (we received feedback both about providing more and less content)
- Including different kinds of content. For example, more videos and photos, especially project progress updates!
Social Media – Where the Skies are Blue
Part of the reason for this survey was to assess if we should expand our social media presence onto new platforms. Based on the survey results, it seems that people would like to see us on BlueSky. So now, you can follow us on BlueSky! We’re going to start by posting some of our more engaging content and timely updates, and seeing how it supports our goals. Whatever content is posted on BlueSky will continue to be available on our other social media platforms:
Your feedback is always welcomed. If you have additional other feedback or questions about changes to the newsletter that you particularly like or dislike, we’d love to hear about it. Please email us at info@waterfrontoronto.ca.
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