Request for Expressions of Interest for Waterfront Cultural and Animation Strategy

June 27, 2011, Toronto, ON— Waterfront Toronto is interested in hearing from firms, cultural groups, creative industries and festival organizers with proposals to bring diverse, vibrant forms of culture and animation to Toronto’s waterfront.

A Request for Expressions of Interest (REOI) was recently issued to solicit submissions to animate the wide range of opportunity for office and gallery uses, museums, public art, performing arts centres, cultural centres and festivals on Toronto’s waterfront.

Culture, the arts and tourism play key roles in the transformation of Toronto’s waterfront. With revitalization efforts well underway and private sector partners on board in the East Bayfront and West Don Lands, Waterfront Toronto is in a position to implement its cultural, tourism and animation strategy in the new waterfront communities.

In 2006, Waterfront Toronto commissioned a Cultural and Animation Strategy for the East Bayfront with a series of recommendations for cultural and animation uses for the revitalized waterfront.  The REOI is the next step towards waterfront animation.

Waterfront Toronto would like to hear from interested groups who have the experience, vision and financial capacity to animate cultural and tourism spaces on Toronto’s waterfront.

“Part of our mandate has always been to animate Toronto’s waterfront and create a premier destination for residents and visitors alike,” said John Campbell, Waterfront Toronto President and CEO. “We are now looking for inspiration, great creativity and purposeful action to implement this key revitalization objective.”

East Bayfront and West Don Lands will offer unprecedented cultural and commercial animation opportunities across a variety of spaces including ground floor retail, mezzanine, multi-floor and stand-alone spaces.

East Bayfront will be defined by its architectural design excellence, its direct access to Lake Ontario and signature parks and public spaces. The area is already home to the new headquarters of Corus Entertainment, the popular Canada’s Sugar Beach, Sherbourne Common and future home to mixed-use projects by The Great Gulf Group of Companies and Hines.

The West Don Lands will be one of Toronto’s next great neighbourhoods; a people focused community, environmentally sustainable and beautifully designed for urban living. First phase development is underway with Urban Capital’s River City project while the build-out of the entire area is being accelerated by the delivery of the Athletes’ Village for the 2015 Toronto Pan/Parapan American Games.  Following the Games, the Athletes’ Village will become the heart of this new community.

“Our goal is to create a ‘quality of place’ for Toronto’s waterfront that will rival anywhere in the world,” said Campbell. “We are creating a legacy of beautiful, vibrant, sustainable neighbourhoods that reconnect Toronto with its waterfront.”

Interested firms are invited to submit their proposals by Friday, July 29th before 4:00 p.m. EST. Proposals should include concept and vision, experience and qualifications, target audience and expected visitors, and space requirements and location. A supporting business plan for capital and operating costs must also be submitted since Waterfront Toronto is not in a position to provide capital or operating subsidies.

For more information and to download the Request for Expressions of Interest (#2011-09: Waterfront Cultural and Animation Strategy), please visit the Waterfront Procurement Page.

The Governments of Canada and Ontario and the City of Toronto created Waterfront Toronto to oversee and lead the renewal of Toronto’s waterfront. Public accessibility, design excellence, sustainable development, economic development and fiscal sustainability are the key drivers of waterfront revitalization.

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For more information, please contact:

•    Media Contact: Marisa Piattelli, Waterfront Toronto 

•    Visit our current procurement opportunities page to access the documents.