Winning Name Announced for New Waterfront Street

In March and April, we ran a contest to let YOU name a new waterfront street in the new Bayside Toronto community. Over 700 names were suggested and more than 2,000 people voted to select the winning name.

May 5, 2014, Toronto, ON—The votes are in and Merchants' Wharf has topped the list for the new waterfront street name in East Bayfront. The winning name – which commemorates an old shipping wharf located at the foot of Lower Sherbourne Street – received the most votes during our ‘Help Name a Waterfront Street’ online contest.

Merchants' Wharf, submitted by Daniel Thomson, received the most number of votes followed by Kanadario Way and Water Street. 

Merchants' Wharf will be ‘Main Street’ for the new Bayside Toronto development located between Sherbourne Common and the Parliament Slip. It connects to Queens Quay Boulevard and runs along the water’s edge. When the development is complete, Merchant’s Wharf will provide access to Lake Ontario as well as homes, shops, restaurants and offices in the area.

‘Help Name a Waterfront Street’ was launched on March 12, 2014 by Waterfront Toronto. Over a two-week period, we asked the public to submit street name suggestions online or via Facebook/Twitter. During the first phase of the contest, more than 700 street name ideas were submitted over a two-week period. Starting April 22, more than 2,000 people voted for their favourite street name from our eight shortlisted street names.

The new street name will now be submitted for official approval by the Toronto East York Community Council at its June 17 meeting.

Thank you to Daniel Thomson for suggesting the winning name and to all those who participated in the contest. Thanks also to our Selection Committee, which included Councillor Pamela McConnell, representatives of Hines/Tridel as well as two members of local neighbourhood associations and a member of the Waterfront BIA. The City of Toronto also participated in reviewing the shortlisted names were also reviewed against the City’s Honourific and Street Naming Policy.